Tourism Strategies in Emerging Markets

As tourism in the emerging markets continued to grow, good marketing practices were required to capitalize on the opportunity and drive even more growth.

Tourism presents an international dimension, it is a global phenomenon, with mass practice (Bacsi, 2017). Moreover, tourism contributes to the economic growth of countries, representing a high percentage of their Gross Domestic Product (GDP). Indeed, the revenues provided by international tourism are just growing, strengthening the industry's...

Tourism can contribute to the economy, but it can also damage local communities and their environment. It is time to raise awareness of ethical tourism, safeguard destinations' culture and nature, and ensure long-term sustainability (Donyadide, 2010). Transitioning from the discussion about tourism development, it's important to recognize the role...

Tourism in emerging markets is often exposed to greater vulnerabilities. Therefore, if a destination relies too much on tourism and doesn't manage these challenges, it can suffer big losses. That's why those destinations should be prepared and adaptable when facing challenges.

Almost no other industry is developing as dynamically as tourism. Thus, due to the increasing mobility of the population, tourism-related demand has grown quickly in the past years (Partale & Partale, 2019). Therefore, effective management is required, managing destinations is essential in making tourism beneficial and sustainable.